Paulo Dybala, Copa 19 and “Behind the Mask”

As the new face of the Copa 19 franchise, adidas has produced a documentary that gives fans an opportunity to learn more about Paulo Dybala. This one dives deep into his life like never before, both on and off pitch. There is a particularly focus on what has motivated him to become one of the best players in the world and the gladiatorial spirit, which lead to his infamous mask celebration.

It is not often that we see a new face take over a leading role with such a signature silo. From the outside, you can see that there is a strong push from adidas to take the Copa in a much more modern direction, and adding Dybala as a central figure through the release phase adds a completely different element. He is young, fresh,  dynamic and a player who’s story clearly matches the ambition of the brand.

Check out the documentary below, or find everything Copa19 at soccer.com.