Now here is a twist that nobody saw coming; Harry Kane stepping onto the pitch in a Bayern Munich jersey AND Skechers Football boots, the SKX_01.
Kane, who has recently been spotted sporting a masked version of these new boots, has formally announced his long-term partnership with the global footwear giant. Skechers, primarily known for its casual and athletic footwear, is taking a bold leap into the realm of soccer with this collaboration.
Announced on Thursday, Skechers’ long-term deal with Kane doesn’t just make him the face of the brand’s pioneering European soccer boot, but also positions him as a brand ambassador, set to feature prominently in a wide-reaching marketing campaign.
But what does this mean for Skechers as a brand?
Signing Kane and unveiling their first professional-grade soccer boot signifies more than just a foray—it’s a full-fledged dive into the deep end of the soccer category. And who better to lead this charge than one of the sport’s most celebrated and influential figures?
The SKX_01, set to launch in the UK and Europe come September, isn’t just a boot; it’s a statement. With the soccer world’s eyes firmly set on Kane as he kickstarts his journey with Bayern Munich, many will be equally curious about his choice of footwear. This partnership, no doubt, is a gamble for both Kane and Skechers. But as with all things football, risks often lead to the most thrilling rewards.
The SKX_01: More Than Just a Boot
But what can players and fans expect from the SKX_01 in terms of performance?
Versatility in Style: Players can choose between a high collar cut, providing extra ankle support, and a traditional low cut. Both options cater to personal preferences in fit and feel.
Craftsmanship and Material: The boot’s design emphasizes a perfect blend of form and function. A seamless fusion of high-quality knit and skin materials promises flexibility, breathability, and durability. The knit adapts to the foot’s shape, ensuring a glove-like fit, while strategically placed skin panels add an extra layer of protection.
Enhanced Ball Control: The SKX_01’s upper is adorned with a unique combination of micro and macro textures. This intricate design provides a delicate grip for precise dribbling and passing, while the larger textured areas offer an extra grip essential for powerful strikes.
Optimized Comfort: At the core of the boot’s design is the Hyper-burst Pro sicklier, Skechers’ proprietary cushioning technology. This ultra-lightweight, long-lasting TPU cushioning adapts to the shape of the foot, promising unparalleled comfort.
Only time will tell if this collaboration hits the back of the net or sails wide, but one thing is for sure: the upcoming football season will be one to watch, both on and off the pitch.