With the World Cup only a few months away, new kits to be worn in Russia are coming quick and fast. There is no doubt Puma would have loved to have Italy lead the release of their new “All White” kit release. Unfortunately, that wasn’t to be. But there is a fresh Italian shirt included in the this high profile international ten pack. Unified by color, each shirt celebrates the elementary design features of each Federation; including badge, flag or iconography, allowing the supporting nation to shine through.
Under one design language, PUMA has created a kit design story that is clean, stylish and free of distractions. Each kit is distilled to the unique and core elements that represent each Federation; from the nine blue lines on the neck of the Uruguay shirt that represent the nine original departments of the nation to the red of the national flag on the collar of the Swiss Jersey.
PUMA Teamsport Creative Director, Stefano Favaro, stated that:
When our Federation’s step out onto the pitch they all play with a nation’s support, and a passion for the crest that adorns their chest. With this clean, contemporary design statement, we wanted to strip back all the noise and elements that stand between our teams, players, and crowd, to celebrate what they play for, the badge, the flag, and the fans.
When it comes to tech specs, each design incorporates PUMA’s evoKNIT thermoregulation technology delivering an enhanced moisture management and adaptive cooling system that helps create the perfect on-pitch body temperature. The immaculate white design highlights the shirts engineered evoKNIT cooling fins and seamless construction that push the boundaries of performance.
Of the ten kits, Switzerland, Uruguay, and PUMA’s newest partners, Senegal and Serbia will wear them at this Summer’s World Cup in Brazil. Those are the ones imaged above. All other international sides, below, will debut their kit in international friendlies this coming week; Italy, Ivory Coast, Cameroon, Ghana, Austria and Senegal.
Find all the latest World Cup kits released at soccer.com.