Nike released one heck of a radical collection this morning, in the form of the “Shine Through” collection. This is without a doubt the most anti-old school set of boots ever released and the least expected to hit market in muddy winter months. But, there is no doubt that they are going to gain some extremely positive acclaim for their awesome, vibrant appearance!
Basic black boots were the norm until the 1970s, when white boots first began appearing on the pitch. Just as that first splash of color turned heads back then, Nike’s Shine Through Collection is intended to stand out today.
For those that want to see the entire line-up across all silos and tiers, head to soccer.com.
Nike are releasing the series ahead of the new year, with the intent of providing players a “fresh” opportunity to shine through and make the most of whats to come in 2015.
“While white is sometimes thought of as the simplest of colors, we see it as the powerful result of overlapping primary colors. It’s a bit analogous to how a player’s training, creativity and touch overlap to create powerful moments on the pitch that look deceptively simple.” – Max Blau, VP Nike Football Footwear
Nike’s color experts drew inspiration from the energy, atmosphere, and visuals that accompany New Year’s Eve celebrations in Brasil. White is the traditional color worn by those partaking in the festivities, with bright pops of accent colors. White is also an expressive color choice among footballers and is currently the second most selected hue on NIKEiD. The color contrast splashed along the Swoosh of the boots loosely mimics the way New Year’s fireworks cascade through the night sky.
The new designs cover the Hypervenom, Magista, Mercurial Superfly, and Tiempo, with pro players set to begin wearing them in early December. They are currently available to purchase at soccer.com.
When will they be available for general sale/purchase? Need new boots desperately and have been waiting for them but they're not online yet. Might be at Niketown in London but don't want to go in if they aren't there.
Cheers,
Sam
They are already available to purchase in the US (added a link in the post) so they should be available in UK stores.
Yo Bryan, check out this hot new adidas messi footy indoor soccer release! First Soccer Shoe with BOOST!!
http://www.soccer.com/IWCatProductPage.process?Me…
Good spot – they definitely deserve a shout out.
Hey Bryan, do you know if these will be available in kids size as well or just adults? Thanks!
I'm not sure, tbh. I haven't seen anything in kids released to date, but since they are freshly released, that could change.
Alright thank you!!
Why no ACC on the Tiempos!? 🙁
When are this shoe going to be in stock?