No. 4 – Nike CR7 Mercurial Vapor IX
Released: January 2013
Availability: 100 Pairs Worldwide
Retail: $300
Nike is not a company to stand by and let others take the plaudits. With Lionel Messi scooping Ballon d’Or after Ballon d’Or and award after award, Nike focused on getting Cristiano Ronaldo back into the spotlight with his own custom boots. Now, it doesn’t take much for Ronaldo to steal the attention in the first place, but the marketing power behind Nike immediately creates mass interest in such a limited edition release – only 100 pairs were released! The colors used were pretty straightforward, but the CR7 hit on the side and the numerals below the heel gave it an unmistakable look. The numbers reflect CR’S record-breaking goals scored and achievements during the 2011/2012 season
[Also: Nike Celebrate Ronaldo with Personalized CR Mercurial IX]