Lionel Messi sported a brand new Adidas F50 adiZero (the adiZero II) today in Argentina’s clash with Nigeria. We can confirm that they are in fact the new adiZero thanks to the Adidas Facebook page, and Messi capped their debut with a pair of assists – not a bad start!
The look is rather unique, with the colorway coming in a High Energy/Electricity/White. They are definitely bright and pretty easy to spot on the field. Adidas has not mentioned this range or a release date, so this debut seems to be a very unusual strategy. I have a feeling that this is a sneak attack, with Adidas banking on the fact that coverage of the boots is likely to be extensive if they are released without prior knowledge to the media. It could be a very smart tactic once you think about it!
The High Energy/Electricity/White colorway is currently available to buy for $199.